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Well, after causing enough commotion with the Lust Ad campaign that was released this month, EA has issued an apology letter (which you can find below). It's kind of funny, they refer to booth babes as "Reps." I can't help but snicker every time they use it. Back on topic, I think they did the right thing by issuing an apology letter. I understand the intent behind it, but the wording was just plain horrible.

EA Apology Letter for the "Sin To Win" Promotion

I'm giving them the benefit of the doubt, I'm sure they done it with good intentions, but it was unnacceptably presented in word and imagery. I'm really glad to see gamer's having a voice and standing up against such vileness. Thanks EA for the apology, just please think before acting next time.

Wow, what can I say? EA has truly outdone themselves. I know, I know, the video game industry/community has been working hard to promote a female friendly environment, but you know, whatev. Well, at least, that's what EA must be saying. I think this advertisement is a prime example of how ignorant and childish the video game scene remains. I'm still very surprised this even made it through the system.

I feel as if the gaming community has taken good steps forward for female gamers, but with this, they have once again alienated the opposite sex. Way to go EA! Many online communities exist promoting equality and fairness for all, regardless of sex, age, religion, orientation, etcetera... ones like DSO Clan, the Good Gaming Network, and Gathering of Gamers. It seems EA has other ideas, lets make it as alienating as possible for everyone except horny male teenage gamers. That shouldn't offend anyone, right?

Poor EA booth babes... they basically have been prostituted out. I mean, really, you tell someone it's okay to commit an act of lust with your own employees and what do you think's going to happen? There's going to been some very inappropriate actions taking place. Not just inappropriate, but down right offensive. I really think EA has made a mistake with this kind of marketing ploy. It just seems to be so... wrong. I know that's probably what they're aiming for, but really isn't it crossing the line when you bring the video game world into the real world? Jack Thompson (if he still could) would have a field day with this.

Summer is in full swing, but the busy holiday season is just around the corner. Which means the most exciting time for gamers around the world is quickly approaching.

The last half of the year always brings in a wave of new games: all fighting over that coveted spot under our Christmas trees. It's a gamers candyland and, of course, this year is no different. So many amazing games are coming out this year - I'll never be able to choose just one!....or five!

Batman: Arkham Asylum

Definitely a different spin on the beloved Batman series, Batman: Arkham Asylum feels more like cut scenes from House on Haunted Hill than a comic book. B:AA is also a stark contrast to the Lego: Batman video game that came out earlier last year. The response from the public has been nothing short of excitement, but one does have to wonder if B:AA will get lost in the sea of horror-themed games that have come out previously this year and last.

Guitar Hero 5, The Beatles: Rock Band, Lips #1 Hits, DJ Hero, Rock Band: Lego, Band Hero

Where can you find the fastest portal completion (14 min 27 sec, Michael Yanni, 2/26/08), the best-selling launch for an XBLA title (Rez HD [25,000 downloads in May 2008, its launch month]), and the longest drum marathon in Rock Band (26 hr 40 min, set by Sean Feica [Canada]. He played through every song at the time [243 tracks] from July 26-28, 2008.)? Why the 2009 Guinness Book of World Records - Gamer Edition of course!

February 4, 2009 was big day for gamer knowledge seekers. GBoWR: GE is packed full off the most awesome... and the most random... gamer trivia. From completion times to marathons. From high scores to challenges: you can find it all in this book. Some of the spreads this book includes are:

Space Games Intro - History of Gaming - Top 3 Console Games - Professional Gaming - Best of Playstation 3 - How to be a Record Breaker - Grand Theft Auto - Guitar Hero

You can check out 18 pages of the book here: http://viewer.zmags.com/publication/32a6d8e8#/32a6d8e8/1 It's always great to try before you buy!

Happy 233rd Birthday America!

Take a moment to remember and appreciate everything our troops have done in our great history and what they fight for today. Be proud of your country and your freedom to fight for it! Take the day to exercise that freedom! Game to your heart's content! And eat a few hot dogs and hamburgers while you're at it.