EA Apologizes for 'Sin to Win' Lust Ad

Well, after causing enough commotion with the Lust Ad campaign that was released this month, EA has issued an apology letter (which you can find below). It's kind of funny, they refer to booth babes as "Reps." I can't help but snicker every time they use it. Back on topic, I think they did the right thing by issuing an apology letter. I understand the intent behind it, but the wording was just plain horrible.

EA Apology Letter for the "Sin To Win" Promotion

I'm giving them the benefit of the doubt, I'm sure they done it with good intentions, but it was unnacceptably presented in word and imagery. I'm really glad to see gamer's having a voice and standing up against such vileness. Thanks EA for the apology, just please think before acting next time.