Dante's Inferno - EA Releases "Sin To Win" Ad Campaign

Wow, what can I say? EA has truly outdone themselves. I know, I know, the video game industry/community has been working hard to promote a female friendly environment, but you know, whatev. Well, at least, that's what EA must be saying. I think this advertisement is a prime example of how ignorant and childish the video game scene remains. I'm still very surprised this even made it through the system.

I feel as if the gaming community has taken good steps forward for female gamers, but with this, they have once again alienated the opposite sex. Way to go EA! Many online communities exist promoting equality and fairness for all, regardless of sex, age, religion, orientation, etcetera... ones like DSO Clan, the Good Gaming Network, and Gathering of Gamers. It seems EA has other ideas, lets make it as alienating as possible for everyone except horny male teenage gamers. That shouldn't offend anyone, right?

Poor EA booth babes... they basically have been prostituted out. I mean, really, you tell someone it's okay to commit an act of lust with your own employees and what do you think's going to happen? There's going to been some very inappropriate actions taking place. Not just inappropriate, but down right offensive. I really think EA has made a mistake with this kind of marketing ploy. It just seems to be so... wrong. I know that's probably what they're aiming for, but really isn't it crossing the line when you bring the video game world into the real world? Jack Thompson (if he still could) would have a field day with this.

By the way, Rockstar should totally run with an "Acts of Violence" contest for the next GTA. Definitely.